10 September 2009
In May 2009, Google had over 4.0 billion search page views in the UK.
Is your site optimised to make sure you're in the list?
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21 August 2009
48% of businesses are increasing their marketing spend on Social Media and Email marketing this year. I am sure very little of this will be new money, so what part of the mix has been cut? Radio and TV ads have taken a huge hit with 83% of companies surveyed decreasing their budget and similarly with print advertising.
These figures back the theory that the ‘new way of marketing’ is not about shouting at people through a megaphone and hoping some of your audience are listening, but targeting your market carefully and sending them timely, relevant and valuable information….building a meaningful relationship with them.
Timely + Relevant + Valuable Information = Happy, loyal customer.
15 August 2009
There is no doubt that Twitter has made quite an impact in the Digital world. Currently, there are 18,000,000 tweets a day…..but why?
Once you get through the pain of working out how to tweet, how to link and getting to grips with all the new jargon, it can be an extraordinary communications tool.
Getting going….
Go to Twitter.com and set up an account
Download and install your Twitter browser ‘Tweetdeck’ - http://tweetdeck.com/beta/
Set up your account in Tweetdeck
Do a search for a company, person or brand and start to follow other people. Whenever they tweet, it will appear in your Tweetdeck Inbox.
What next?
People will start to follow you. You will know this because you will receive an email saying
Rosanne Sayers (RSayers) is now following your tweets on Twitter.
Retweeting
If you enjoy a tweet and think that your followers fill enjoy it to then you can RETWEET (RT) it. This forwards it onto your followers. This is great for providing valuable information.
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